Tactical Reading for Marketing Managers

by KB Schmith

{ 0 comments }

13 Sites for Human Interest, Business, Innovation and Emerging News

by KB Schmith

How are you keeping your company relevant in the midst of economic and social change? That’s not a theoretical question; in fact, it should be a component of your strategic plan.

Staying relevant takes observation, insight, and action.  It requires you to look beyond the issues that impact this month’s billings.  Ironically, it demands that you stay in the present, otherwise you may overlook the threats your customers face today.

Relevancy hangs out at the intersection of today’s problems and tomorrow’s opportunities.  Elite communicators know how to place your company right in the middle.

Here are 13 websites that I rely on for fresh perspectives, ideas, and emerging news.  Feel free to share your opinions of establishing relevancy and suggest other places that readers can look for inspiration.

[click to continue…]

{ 0 comments }

Chock Full of Goodness: 10+ Article Faves

by KB Schmith

Here are 10 share-worthy articles from 2009 that I originally posted on my blog, Dig Deep Thinker.  If you care about communication, collaboration or leadership, dedicate your next coffee break to reading them.

  1. The Value of Visual Thinking in Social Business – Slideshare (David Armano)
  2. A Selection of 2009 Collaboration Posts (collected by Oliver Marks)
  3. Stop, Collaborate and Listen: knowledge management has a brand new adventure (James Gurd)
  4. Advice for Saving the World – Outside Magazine (Nicholas Kristof) FAVE
  5. Media Heroes and Villains of 2009 (Trevor Butterworth)
  6. Best of 2009: 24 social media experts interviewed (Graham Charlton)
  7. The Social Customer Manifesto (Christopher Carfi)
  8. PR Disasters That Aren’t (Shel Holtz)
  9. This I Believe: A Manifesto for Web Marketers and Analysts (Avinash Kaushik)
  10. Five Ugly Numbers You Can’t Ignore: It’s Time to Calculate Hiring Failures (John Sullivan)

It’d be a crime to leave these links out of my list of 2009 faves:

  1. Blogging Starter Checklist (Rajesh Setty)

{ 0 comments }

Advice for Skeptical Execs: What To Do Amid Social Media Hype

by KB Schmith

Last week I had the privilege of being on a social media panel at TechPoint Indiana’s  New Economy New Rules series.  Fellow social media practitioners Kyle Lacy and Chris Lucas shared the stage as we kicked off the 3-part social media series sponsored by Barnes & Thornburg. I’ve dedicated today’s post to the attendees who [...]

Read the full article →

Unlike that Buick, This IS Your Parents’ Social Network

by KB Schmith

Skepticism is slow suicide. ~ Ralph Waldo Emerson If Ralph were alive today, I’d buy him a Venti 7 Pump White Mocha no Whip to thank him for that quote. Alas, he’s long gone, but I’d lay down money that the American philosopher and poet would’ve been a social networking maniac. You can walk away [...]

Read the full article →

Career Lessons

by KB Schmith

TEST CONTENT ~ Work smart, not hard. Exposure to senior level managers. Trip reports. No trip report, no expense reimbursement. Worked for someone who knew her staff’s performance was a reflection of hers. She invested in us. Being in an environment of constant change. Seeing markets of buyers emerge and subside (i.e. lifecycle) Learning the [...]

Read the full article →

Brand Nanny Test Post

by KB Schmith

This is a test post. Duly noted.

Read the full article →

← Previous Entries