How are you keeping your company relevant in the midst of economic and social change? That’s not a theoretical question; in fact, it should be a component of your strategic plan.
Staying relevant takes observation, insight, and action. It requires you to look beyond the issues that impact this month’s billings. Ironically, it demands that you stay in the present, otherwise you may overlook the threats your customers face today.
Relevancy hangs out at the intersection of today’s problems and tomorrow’s opportunities. Elite communicators know how to place your company right in the middle.
Here are 13 websites that I rely on for fresh perspectives, ideas, and emerging news. Feel free to share your opinions of establishing relevancy and suggest other places that readers can look for inspiration.