Comments on: 5 Things Keeping Your CFO Up at Night http://karmicboom.com/2009/01/5-things-keeping-your-cfo-up-at-night/ Engagement marketing starts with intent. Sat, 26 Dec 2009 17:27:39 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: marketing veep http://karmicboom.com/2009/01/5-things-keeping-your-cfo-up-at-night/comment-page-1/#comment-24 marketing veep Thu, 05 Feb 2009 14:32:47 +0000 http://digdeepthinker.com/?p=442#comment-24 Ken, I'd like to continue writing on the subject of the marketing-finance dynamic. It's especially valuable for people who land in marketing roles but have no formal background in finance/accounting practices as it relates to marketing efforts. Feel free to voice your opinions! Ken, I’d like to continue writing on the subject of the marketing-finance dynamic. It’s especially valuable for people who land in marketing roles but have no formal background in finance/accounting practices as it relates to marketing efforts. Feel free to voice your opinions!

]]> By: Ken Kaufman http://karmicboom.com/2009/01/5-things-keeping-your-cfo-up-at-night/comment-page-1/#comment-25 Ken Kaufman Thu, 05 Feb 2009 03:21:16 +0000 http://digdeepthinker.com/?p=442#comment-25 Great post on some of the most pressing issues on the mind of the CFO. The CMO and CFO have such interesting roles in an organization, and sometimes they can disagree strongly with one another. When they work well together, a powerful synergy follows. When the COO is also in sync, you get a powerful executive team under the leadership of the CEO. I appreciate following you on Twitter. All the best! Great post on some of the most pressing issues on the mind of the CFO. The CMO and CFO have such interesting roles in an organization, and sometimes they can disagree strongly with one another. When they work well together, a powerful synergy follows. When the COO is also in sync, you get a powerful executive team under the leadership of the CEO.

I appreciate following you on Twitter. All the best!

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